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Every customer conversation, answered and on the record.

WhatsApp, Instagram, SMS, email and web chat in one inbox. AI agents book, answer and qualify, and every customer lands in a built-in CRM. Our team sets it up and runs it with you: live in days, on our cloud or yours.

Set up with you in about 3 business daysYour data never trains modelsRuns in your cloud on request
  • One inbox for every channel
  • AI agents that act in your tools
  • Built-in CRM
  • Your cloud or ours
See how we compare to Intercom, ManyChat, Zendesk and more
Live routing5 lines · 3 agents
WhatsApp
Instagram
SMS
Email
Web chat
Router
Booking agentBookingCalendar + reminders
Support agentSupportOrders + FAQs
Sales agentSalesCRM + qualifying
WhatsApp · 21:42 · routed to booking"Can I move Thursday's cleaning to next week? Mornings are best."Moved to Wed 8:30· reminder set

Example conversations

Plugs into the tools you already run

Unified Omnichannel Helpdesk & Real-Time AI Triage

Switchboard Agent Router

Processing incoming messages

Live
  • WhatsAppBooking AgentI need to reschedule my appointment
  • InstagramSupport AgentWhere's my order #4821?
  • EmailSales AgentCan I get a quote for 50 seats?
Unified Inbox
Unlimited Agents
<2s Response

Enterprise Architectural Specifications

Engineered for high-throughput operational scale, sub-second deterministic multi-agent routing, and zero per-ticket penalties.

Design Target
70%+
Target Resolution

Autonomous triage for routine Tier-1 inquiries

Benchmark SLA
< 1.8s
P95 Routing SLA

Deterministic multi-agent execution pipeline

Architecture
CI-Tested
Tenant Isolation

Tenant-scoped queries, checked in CI on every backend PR

Pricing Policy
$0.00
Per-Ticket Markup

Predictable flat platform licensing

Turnkey Sector Playbooks:Dental PracticesHigh-Growth DTC RetailSpecialty Outpatient ClinicsEnterprise Logistics
Enterprise Platform Snapshots

Inside the Engine: Real Production Interfaces

See how Switchboard coordinates unified inboxes, automated workflows, and CRM operations in real time.

https://app.switchboard-ai.com/dashboard/conversationsOmnichannel CoreProduction

Unified Omnichannel Helpdesk & Real-Time AI Triage

WhatsApp, Instagram DM, Web Chat, and SMS merged into one inbox with sub-second AI triage.

Unified Inbox: Live WhatsApp inbound conversation triaged autonomously in 0.8s with full CRM context.

  • Sub-Second Intent Triage Inbound messages classified in under 800ms with 99%+ confidence before routing.
  • Omnichannel Continuity WhatsApp, Instagram, Web, and SMS threads combined into one unified customer history.
  • Zero-Latency Human Handoff Agents take over complex matters with full conversation transcripts and tool history.

Meet the agents

Three agents, each with a real job.

Each follows a playbook we write with you: what it can answer, what it can do in your systems, and exactly when it hands over to a person.

Booking agent

Books, moves and confirms appointments against your live schedule, then sends the reminders that stop no-shows.

  • Reads open slots and chair rules
  • Moves, books and cancels appointments
  • Sends confirmations and reminders
  • Hands urgent pain or swelling to staff
Booking agentWhatsApp · Bright Smile DentalLive

Hi, can I move my cleaning on Thursday to sometime next week? Mornings are best.

Checked schedule · 3 morning slots open

Of course. I can do Tuesday 9:00, Wednesday 8:30 or Friday 10:15. Which works?

Wednesday please

Done. You're booked Wednesday at 8:30 with Dr. Chen. I'll send a reminder Tuesday evening.

Appointment moved · Thursday slot offered to waitlist

Routing

One message in. The right agent, and a person when it matters.

Pick an example. Each step shows what Switchboard checks and who ends up handling it.

FIG. 1ROUTE ONE MESSAGE

Example conversations

Channel

  • WhatsApp
  • Instagram
  • SMS
  • Email
  • Web chat

Intent

  • Reschedule
  • Order status
  • Quote request
  • Shipping question
  • Running late

Agent

  • Booking agent
  • Support agent
  • Sales agent

Looks up

  • Calendar, Company Brain
  • Order system
  • CRM, Company Brain
  • Company Brain
  • Calendar

Handoff

  • Not needed
  • Sales call booked
  • Front desk notified

Moved to Wed 8:30 · reminder set

Route
ChannelIntentAgentLooks upHandoff
WhatsAppRescheduleBooking agentCalendar, Company BrainNot needed

Why Switchboard

Everything a good front desk does. All night.

Every channel, one inbox.

WhatsApp, Instagram, SMS, email and web chat land in one place, with one history per customer. Agents handle the routine; you see everything.

  • WhatsAppMaya ChenCan I move Thursday's cleaning?Booked
  • Web chatJordan LeeWhere's order 4821?Resolved
  • EmailHarbour AdvisoryQuote for 40 seats this quarterQualified
  • Instagram@sam.outdoorsThe zipper broke on my jacketNeeds you

Replies in seconds.

Customers get an answer while they still have your page open, at 2pm or 2am.

Switchboard first replyunder 2 s
Typical shared inboxhours

Design target, measured per deployment

Does the work.

Agents act in your calendar, store and CRM, and log every step.

  • Read the live schedule
  • Moved the appointment
  • Updated the CRM note
  • Sent the confirmation

Hands off cleanly.

When a person is needed, they get the whole conversation, not a cold ticket.

Handed to Priya · 2 min ago
Transcript, order history and the two fixes the agent already tried.

Your data stays yours.

Isolated per customer, never used for model training, and runnable in your own cloud.

  • tenant_0412 isolated
  • your_practice locked · isolated
  • tenant_0419 isolated

Already in the box.

  • AI agentsBOOKING · SUPPORT · SALES
  • InboxSHARED BY YOUR TEAM
  • CampaignsEMAIL FOLLOW-UPSBETA
  • Company BrainYOUR DOCS AND POLICIES
  • Channels5
Enterprise Architecture & Orchestration

How Switchboard Works: Every channel, agent, and tool in one place

Switchboard acts as the intelligent orchestration layer between your customer channels, foundational LLM models, and backend business applications.

  • Input Control

    Omnichannel Ingestion & Sub-2s Triage

    Single unified gateway across WhatsApp, SMS, email, and web chat. Route every message to specialized vertical agents in under 2 seconds.

  • Deterministic Execution

    Deep API Actions, Not Just Chat

    Agents read and write through your systems' APIs, such as Shopify orders and Calendly bookings, with circuit-breaker safety. EHR and practice-management connections start from a workflow template and go live during onboarding.

  • Enterprise Security

    Operator Multi-Tenancy & Data Isolation

    Complete tenant data isolation, encrypted credentials at rest, custom tool tokens, and strict zero-model-training guarantees. Patient health data belongs on the BYOC tier.

INBOUND CUSTOMERS · 8 OMNICHANNEL INLETS
  • Live Web Chat
  • WhatsApp & Voice Notes
  • SMS / Two-Way Text
  • Email Inboxes
  • Instagram DM
  • Facebook Messenger
  • Telegram
  • Custom Webhooks & API
Inbound ↓↑ Direct Reply
Switchboard-AI Orchestration CoreActive · Sub-Second Routing
  • Multi-Agent RouterSub-2s intent triage
  • Lifecycle CampaignsEmail & SMS drips
  • Company Brain (RAG)Entity & insight memory
  • AI Engine ScenariosVisual DSL workflows
  • Deterministic ToolsTwo-way read/write APIs
  • Smart Human HandoffContext-rich agent handoff
Tool Call ↓↑ Action Output
DETERMINISTIC INTEGRATION ENGINE (WORKFLOW RUNTIME) PLUGINS · WORKFLOWS · WEBHOOKS
Autonomous Integration EngineDeterministic Action RuntimeSelf-hosted workflow runtime · queued, retried jobs
  • Salesforce(CRM)
  • HubSpot(CRM)
  • Zendesk(Support)
  • Intercom(Chat)
  • Shopify(Commerce)
  • Stripe(Billing)
  • QuickBooks(Finance)
  • NetSuite(ERP)
  • Slack(Ops)
  • MS Teams(Ops)
  • Jira(Tickets)
  • Linear(Issues)
  • Notion(Knowledge)
  • Airtable(Bases)
  • PostgreSQL(Database)
  • Snowflake(Warehouse)
  • Twilio(SMS)
  • athenahealth(FHIR template)
  • Motive(Fleet)
Explore the connector catalog →
Reasoning ↓↑ Synthesis
  • OpenAIFrontier models
  • ClaudeFrontier models
  • GeminiFrontier models
  • DeepSeekOpen weights
  • xAIFrontier models
  • BedrockAWS VPC
  • Azure OpenAIAzure cloud
  • Groq500 tok/s
  • OllamaOn-Prem
  • QwenOpen weights
  • MistralOpen weights
  • CohereRerank & embed

Closed-Loop Circuit: Actions Synced Instantly Back to Channels < 1.8s

Isolated Multi-Tenancy BYOC Option Zero Model Training

  • Continuous Coverage

    Always Available 24/7/365

    Eliminate queue wait times and missed after-hours leads. Routine inquiries, order lookups, and scheduling are resolved instantly with zero staff fatigue.

  • Scalable Infrastructure

    High-Throughput Enterprise Scale

    Built on event streaming, distributed Redis caching, and resilient queuing. Scale from 100 to 1,000,000 monthly interactions with flat platform pricing.

  • Measurable Impact

    Target Operational ROI

    Designed to reach 73% automated first-contact resolution, 40% fewer appointment no-shows, and 3.4x faster responses — modeled targets, not yet measured customer results.

Turnkey Deployment Pipeline

From zero to production-grade AI customer operations without extensive engineering.

Live in days, not quarters

  1. 01

    Connect Channels

    5 minutes

    Link WhatsApp, SMS, Web Chat, or Email via one-click credentials.

  2. 02

    Pick or Build Scenarios

    Day 1

    Select turnkey industry playbooks or generate custom DSLs in natural language.

  3. 03

    Deploy & Orchestrate

    Instant

    Live multi-agent routing with full unified inbox fallback for human oversight.

Connections

Every channel, every system. Connected once.

Without a hub, each channel needs its own link to each system. Switchboard is the one link in the middle.

FIG. 2CHANNELS × SYSTEMS, OR ONE

Channels

Systems

  • WhatsApp
  • Instagram
  • SMS
  • Email
  • Web chat
  • AI agents
  • Inbox
  • Campaigns BETA
  • Company Brain
  • Your tools (POS, calendar, CRM)

25 connections to build and keep working

1 hub, set up for you

Counted as channels × systems. Arithmetic, not a measurement.

Less busywork. Fewer tabs open.

  • No copying messages between apps.
  • No checking five inboxes.
  • No retyping the same answer.
  • No asking "who's got this?"

Instead → one inbox, agents working in it, your team on the hard ones.

Stack Collapse Simulator

Stop stitching tools together. Start answering customers.

Select the tools in your current operational stack. Watch how multiple separate SaaS invoices, fragmented customer profiles, and brittle webhook bridges collapse into Switchboard.

Your Current Subscriptions4 tools selected
Fragile Zapier glue required between toolsTotal: $4,844/mo
Unified Platform Outcome

Save $48,540 Every Year

Consolidate your entire stack into a single platform on PostgreSQL. Zero per-resolution penalty fees, zero seat markups, and a flat price sized to your volume.

Fragmented Tool Invoices:$4,844/mo ($58,128/yr)
Switchboard Pro:5,000 conversations/mo included · sized for ~4,000/mo, typical for this stack
$799/mo($9,588/yr)
  • One unified contact record across support and marketing
  • Deterministic integration runtime with plugins, workflows, and webhooks
  • Zero model training guarantee with tenant-scoped data access tested in CI
Start with Pro
Turnkey AI Scenario Packs

Primary automation scenarios, ready on day one.

Switchboard ships pre-built, production-tested AI workflow packs that connect your communication channels directly to your backend CRM and calendars.

Lead Gen & Sales

Instant Inbound Lead Triage & Qualification

Respond to incoming customer inquiries in under 2 seconds. The AI asks qualifying questions, captures budget and timing, and routes hot leads straight to your sales team with complete summaries.

  • Live Web Chat
  • SMS
  • Instagram DM
  • Email
Target: 3.4x faster lead responsePlaybook
Operations & Front Desk

Autonomous Appointment Booking & Calendar Sync

Customers schedule, reschedule, or cancel appointments via natural conversation. Two-way calendar sync checks live availability and sends automated confirmation drips to prevent no-shows.

  • SMS Texting
  • Live Chat
  • Email
  • Phone Voice
Target: 40% reduction in no-showsPlaybook
Customer Experience

24/7 Omnichannel Support & Ticket Resolution

Resolve routine inquiries, order tracking, hours, and pricing instantly from your unified knowledge base. Escalates complex edge-cases seamlessly to human staff with full conversation history.

  • Website Chat
  • Email
  • SMS
  • Social DMs
Target: 73% automated resolution ratePlaybook
Marketing & Growth

Automated Review Harvesting & Win-Back

Automatically send timed post-visit or post-purchase check-ins. Delighted customers receive one-tap Google review links, while unhappy replies are routed privately to management for immediate recovery.

  • SMS
  • Email
  • Social Messaging
Target: +85% more 5-star reviewsPlaybook
Client Onboarding

Conversational Intake & Document Collection

Replace tedious static PDF forms with guided conversational intake. Collect customer details, emergency contacts, photos, and preferences directly into your CRM or core practice management system.

  • Live Web Chat
  • SMS
  • Email
Target: 100% complete digital intakePlaybook

Need a Custom Workflow?

Our team builds bespoke visual workflows, CRM integrations, and multi-agent coordination tailored specifically to your business processes.

Request Custom Pack

Modeled targets, not measured customer results.

Ready-to-deploy industry playbooksPre-Packaged

Explore specialized customer flows, EHR/CRM integrations, and real-time SLA metrics engineered for dental, healthcare, e-commerce, and professional services.

Explore All Industry Playbooks

Architecture Capacity Benchmarks

How teams use Switchboard to transform operations

Modeled operational benchmarks and workflow blueprints illustrating enterprise scale capacity across regulated industries.

Healthcare & Clinics

Target: up to 40% fewer missed appointments

Turnkey Architecture Blueprint: A 200-clinic network deploys AI agents across WhatsApp and SMS for appointment reminders, intake forms, and post-visit follow-ups, targeting up to 60% wait-time deflection.

  • 12 AI workflows
  • 3 channels
  • 180K patients/mo capacity
E-commerce & Retail

Target: up to 73% autonomous resolution

Turnkey Architecture Blueprint: A high-volume DTC brand with 2M annual orders deploys Switchboard agents for returns, order tracking, and product recommendations with tier-1 deflection.

  • 6 AI workflows
  • 5 channels
  • 85K tickets/mo capacity
Professional Services

24/7 client inquiries, zero added headcount

Turnkey Architecture Blueprint: A commercial advisory group deploys agents across Instagram, WhatsApp, and web chat for intake triage, lead qualification, and CRM updates.

  • 5 AI workflows
  • 3 channels
  • 4K leads/mo capacity

Modeled targets, not measured customer results.

Demonstration Notice: Performance metrics and scenarios above are modeled reference architectures based on industry benchmark data.

CFO Economic Model

Calculate Your Real-World Annual Platform Savings.

Legacy incumbents penalize you when your AI succeeds — charging up to $0.99 per resolution plus steep seat taxes. See how flat-rate architecture impacts your bottom line.

15,000
1,00025,00050,000100,000+
8 Agents
2 seats15 seats30 seats50+ seats
65%
30% (Routine FAQ)65% (EHR & CRM Sync)85% (Autonomous Tier-1)

Calculated using Intercom Essential ($39/seat) + Fin ($0.99/res), Zendesk Enterprise ($165/seat), and Switchboard flat platform licensing with zero per-resolution markups.

Estimated Annual Savings
$96,780 / year

Saved directly from your operating budget by eliminating resolution fees and seat-based licensing.

Intercom + Fin AI$10,064/mo
9,750 resolutions @ $0.99+ 8 seats ($39/ea)
Zendesk Suite + Advanced AI$1,320/mo
8 seats @ $165/agentSeats scale with growth
Switchboard Platform$1,999/mo
Enterprise Platform ($1,999/mo)$0 per-resolution markup
Lock In Flat Platform Economics

Includes unlimited seats, 9 communication channels, and turnkey sector workflows.

Ready-made playbooks

Built for businesses that live on bookings and messages.

Two-Way SMS Recare Flow

The front desk keeps working after the lights go off.

Patients text to reschedule, ask about insurance or confirm tomorrow's cleaning. The booking agent checks the live schedule, moves the appointment and sends the reminder.

  • Rescheduling
  • Recall reminders
  • Insurance FAQs
  • New patient intake

See the playbook

Going live

From first call to live agents in three business days.

Your team spends about an hour. We do the building, connecting and testing.

Design target

  1. Day 1

    Build call

    We walk through your top 20 conversations and connect your channels and systems.

  2. Day 2

    Agents built and tested

    We write the playbooks, set the handoff rules and run your real questions through them.

  3. Day 3

    Live, with you watching

    You approve, we switch on. Every conversation is visible in your inbox from minute one.

Enterprise Risk, Security & Compliance

Architected for Regulated Operators: Zero Compromise

Review Full Architecture & Security Specs
  • Enforced

    Audit Logging & Governance

    Immutable Session Audits & RBAC

  • Active

    Tenant-Scoped Data Access

    Every Query Filtered by Tenant ID

  • Guaranteed

    Zero Model Training

    Your data stays yours

  • Encrypted

    Encrypted Secrets at Rest

    Fernet (AES-128 + HMAC) Field Encryption

How we compare

One platform instead of three point solutions

Legacy helpdesks like Zendesk charge per seat; tools like Intercom charge per resolution. Switchboard ships the full stack — unified inbox, multi-agent routing, and multi-tenant ops — with zero resolution penalties.

FeatureSwitchboardIntercom (Fin)CompareZendesk (AI)CompareHubSpot (Service Hub)Compare

Customer engagement

Omnichannel inbox

WhatsApp, Instagram, Facebook, Email, SMS, Telegram, Line, web — all in one view

Built-inNot availableBuilt-inLimited or add-on

AI-powered auto-replies

Autonomous agents responding with enterprise context, native RAG retrieval, and flat-rate operational predictability without per-resolution fees.

Built-inBuilt-inBuilt-inBuilt-in

Human handoff with context

AI transfers to a human with full conversation history — no repeat

Built-inLimited or add-onBuilt-inLimited or add-on

CSAT, SLAs, and team management

Real helpdesk features — not a chat widget pretending to be one

Built-inNot availableBuilt-inLimited or add-on

AI & workflows

Custom AI agents for your business

Purpose-built agents tailored to your workflows — support, sales, booking, and more

Built-inLimited or add-onNot availableBuilt-in

Multi-agent routing

Switchboard routes to AI agents; competitors route to templates or human queues.

Built-inLimited or add-onLimited or add-onLimited or add-on

Bring any LLM

Claude, GPT, Gemini, Mistral, Llama, DeepSeek — swap at will

Built-inLimited or add-onNot availableNot available

Knowledge base & RAG

Upload docs, crawl sites, vector search — agents answer from your data

Built-inBuilt-inLimited or add-onBuilt-in

Platform & ops

Operator multi-tenancy

Partner/agency features exist in helpdesks but not operator-grade isolation. Switchboard isolates billing, data, and workflows per tenant.

Built-inLimited or add-onLimited or add-onNot available

LLM observability & tracing

Trace every token, every tool call, every latency spike — built in

Built-inNot availableNot availableNot available

MCP & plugin ecosystem

Native MCP, webhooks, cron triggers, custom code, and extensible plugin tools

Built-inLimited or add-onNot availableNot available

Flat platform pricing

One monthly price — agents, channels, conversations, everything included

Built-inLimited or add-onNot availableNot available

CRM & setup

Built-in CRM

People, companies and deals, filled in from conversations

Built-inNot availableNot availableBuilt-in

Set up and run for you

Our team configures channels, agents and playbooks, then runs them with you

Built-inNot availableNot availableNot available
Built-in Limited / add-on Not available
Transparent Pricing

Flat platform rates. Zero resolution penalties.

Every tier includes white-glove managed setup, custom agent configuration, and unified inbox routing.

Starter

Predictable flat platform for single-brand customer engagement.

$299/month
  • 1,000 conversations/mo included
  • 2 specialized AI agents
  • Direct B2B & customer intake
  • Unified omnichannel inbox
  • Standard support & SLA
Start with Starter

Pro

For scaling multi-channel operations and multi-team workflows.

$799/month
  • 5,000 conversations/mo included
  • 5 specialized AI agents
  • B2B + B2B2C channel routing
  • Advanced knowledge base & RAG
  • Built-in CRM
  • Priority SLA & onboarding
Start with Pro
Enterprise Pilot

Enterprise

Dedicated single-tenant infrastructure or BYOC with custom SLA.

Starting at$1999/month
  • 15,000+ conversations/mo included
  • Unlimited specialized agents
  • Built-in CRM
  • Custom API connectors
  • White-glove setup + dedicated Slack
  • Zero third-party data custody (BYOC)
Request Enterprise Pilot
Frequently asked questions

Got questions? We've got answers

Everything you need to know about Switchboard and how it can transform your customer operations.

Accuracy and handoff

Channels and setup

Keys, data and pricing

Three ways to start. Each one starts with a person, not a signup form.

  • Book a walkthrough: a call with the founder about your channels and top questions.

    Request a demo
  • See the agents work: three example conversations, start to finish.

    Meet the agents
  • Read the delegation kit: what to hand over first, and what to keep.

    Read the kit
Request Early Access & Custom Demo

See Switchboard in Action for Your Team

Tell us about your business and we'll tailor a live AI orchestration demo for your specific customer journeys.